Send an email campaign

A campaign is an email you send to your subscribers: something new, a promotion, news from your shop. You prepare it in ‘Newsletter’, ‘Campaigns’ tab, and it goes to all your subscribers or to some of them.

Create a campaign

1. Click ‘New campaign’ and write the email's subject. The campaign then saves itself.
2. Add a preheader (the grey text under the subject in the inbox) and, if you like, a sender name: without one, it is your shop's name. Replies go to your shop's contact email.
3. Build the content in blocks: cover image, title and text, products, button, promo code. The preview shows the email as it will go out.
4. Choose the recipients: all your subscribers, those who have already ordered, those who have never ordered, or those who bought in a category.
5. Click ‘Send a test’: the email goes to your own address, so you can read it in your inbox.

Send it or schedule it

‘Send now’ sends the campaign right away; sending can't be undone. ‘Schedule’ sends it at the date and time you choose, to the subscribers in the audience at that moment. Until it goes out, ‘Cancel the schedule’ turns it back into a draft.

This month's email cap

Each plan includes a number of campaign emails per month: 5,000 with Starter, 10,000 with Business, unlimited with Pro. One email is one subscriber it goes to: a campaign sent to 800 subscribers counts 800. The test email, cart reminders and the welcome email don't count.

The count resets on the 1st of each month, on your shop's clock. The ‘Campaigns’ tab shows it, and before each send or schedule, the window tells you what will be left. A campaign that doesn't fit in what is left doesn't go out: schedule it for the next month, reduce its recipients or change your plan.

A scheduled campaign keeps its place in the month of its date: it goes out even if new subscribers arrive in the meantime. If it no longer fits when it's due, after a plan change for example, it doesn't go out and you receive an email.

Unsubscribing and open tracking

Every email has an unsubscribe link, at the bottom and in the header that mail apps read. A subscriber who reports your campaign as spam, or whose address no longer exists, leaves your list automatically.

Opens and clicks are only measured for subscribers who agreed to it, with a box separate from signing up. After sending, the campaign page shows sends, opens and clicks per link.